A trademark is a protective right which serves to distinguish the goods and services of one enterprise from those of other enterprises. What can be specifically registered as a “trademark” depends on the trademark laws of the respective countries.
In order to obtain extensive trademark protection, different filing strategies can be pursued, for instance the filing of a German trademark application with subsequent applications in further countries, the filing of a European trademark application, i.e. an application of an European Union trademark, to the effect to cover several European countries rights from the outset, or the filing of a foreign trademark application, for instance with the “United States Patent and Trademark Office “ (USPTO). Against the background that the national protection requirements vary from country to country, it is recommendable to elaborate a suitable trademark strategy prior to the filing in consideration of the costs to be expected.